Search Engine Optimization (SEO)
Search Engine Optimization or SEO is the process to optimize your website for getting free traffic flow from the famous search engines. A SEO friendly website makes it easy for the search engines to crawl and index your website and increase your odds in ranking higher in the SERPs. On site SEO and off site SEO are two types of SEO. The former are the set of guidelines that can be applied on website or blog so that the website is rendered search engine friendly. Off site SEO means process of getting votes from other websites so as to gain your trust from search engines for your website. To make the most of the SEO services, Work with digital marketing company in Singapore.
Search engine marketing (SEM)
Search Engine Marketing or SEM is the process that aims to get more visibility in search engines either by gaining more free traffic by SEO or paid traffic which is also called paid search advertising. With the help of paid search advertising, you can by ad space in the SERPs. So, rather than investing your efforts in ranking higher, you gain free traffic by paying to appear in the front of the search results. The most famous ad agency being used is Google Adwords. With its help you can make your ads appear in SERPs and you only have to pay for the clicks on the ads. This is why this process is also called PPC or pay per click.